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Disney and PANDORA enter into strategic alliance, including sponsorship of Wishes and range of Disney themed charms


The Walt Disney Company and PANDORA have announced that they have entered into a new strategic alliance giving PANDORA jewelry a presence in both Walt Disney World and Disneyland Resort.

The agreement includes sponsorship of the Wishes nighttime firework show at the Magic Kingdom, and the creation of an original Disney themed jewelry collection launching at retail locations from the fall.

The new collection of hand finished sterling silver and 14K gold charms will feature inspirations from Disney’s beloved characters, including Mickey and Minnie Mouse. The initial launch, expected to roll out to stores early November 2014, will include 25 different styles; an additional 16 styles will be sold at Disney merchandise locations, including the Walt Disney World Resort and Disneyland Resort. The Disney collection from PANDORA will also be available in PANDORA stores throughout Canada, Mexico, Puerto Rico, Central America and the Caribbean in November.

“Our consumers and retail partners have been requesting Disney-themed products for years and we are thrilled to finally offer them a brilliant assortment of charms that are the perfect balance of sophistication and whimsy,” said Scott Burger, President, PANDORA Americas. “Our design teams have worked tirelessly to build a collection that meets the exacting quality standards of PANDORA, preserves the integrity of the characters we have all come to love over the years, and gives our consumers another way to share their stories.”

“We're looking forward to the opportunities ahead through our alliance with PANDORA," said Tiffany Rende, senior vice president of Disney Corporate Alliances and Operating Participants. "In addition to debuting a new line of PANDORA jewellery at retail level that we know will be a fan favourite, we are collaborating on other product lines and guest experiences at our domestic Parks and Resorts."
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